LESSON 05!

Heyyyy y'all! Its the 5th lesson already! 

WASSUP TODAY?! 

• Graphic design history
• Logo& Mascot design
• Intro to Adobe Illustrator CS6 (Illustrator 101!) 

Yeah, seems like it's gonna be interesting lesson, aye? :D

So, the first thing that we learnt is about logo design! 

We learnt 3 types of logo design--- Iconic, Logotype and Combination Marks!

And out of these, my fav is Iconic, maybe because I'm biased towards.. 

http://bestwallpaperhd.com/mac-apple-logo-wallpaper.html

Yeah, I mean who isn't biased towards Apple right?! I've gotta good feeling that Apple probably got famous because the logo is simple, iconic and memorable! Also, I think even if you show this to a toddler, the toddler would understand what the logo means! 

Just look at this baby!

 http://www.fredthompsonsamerica.com/wp-content/uploads/2013/11/babyipad.jpg

                             

So, moving on, we also learnt the 5 principles of EFFECTIVE logo design-- Simple. Memorable. Timeless. Versatile. Appropriate. 

Sounds pretty complicated but I think the above example of Apple's Logo fits the criteria and not only that but also it fits the personality of the company itself!

The activity for this lesson was to do the learn more about logos and my group was assigned to find out 3 examples of logos-- Iconic, symbolic and logotype in the non-government sector.

This is my favourite: 

http://sgentrepreneurs.com/wp-content/uploads/2013/03/chope-logo.png

Next up, we learnt about Mascot Design! 

"Mascot is a representative figure, a symbol and a communication tool for somebody/organization/campaign/product."

Thanks to Visual Comm, my misunderstanding of mascots to be just something cute and furry has changed tremendously.

The 5 qualities that a good mascot has: Connection to company profession and values. Background story. Appeal. Style for target audience. Props and accessories.

However, apart from that, the mascot should be a visual representation of what the company is and a backstory and appropriate colours would help! #wisewords.

My favourite mascot: 

http://farm7.staticflickr.com/6173/6180347618_f07b5f2dd6_o.jpg

Chocolate+Tall+Cute and truly encapsulates the meaning of Hershey's, what's there not to love about this mascot? :D

This was an important takeaway from the lesson since our very first CA would be about making a logo and a mascot for a t-shirt. More updates on that will be posted soon! :)

Last but not least, its Adobe Illustrator 101! Learnt about the basic tools and we did some basic tracing! At first, it was really hard for me because my technical skills and my ability skills are as a good as a seal using the computer for the first time (just imagine it, hehe :D) 

So, thankfully Ms Li Sar helped me a lot and really thankful for her help and patience! :))

Was so proud to have finished it :D

It was an awesome lesson and an helpful lesson for the CA and I think it's a awesome skill to have! :) 

That's all for today, folks! :)